30 Material Marketing Stats You Must Know

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Content continues to rule most marketing methods, and there is evidence to support my assertion.

Put simply, material marketing is a vital aspect of any digital marketing method, whether you’re running a little regional business or a big international corporation.

After all, content is indisputably the very lifeblood upon which the web and social media are based.

Modern SEO, for all intents and purposes, has efficiently ended up being optimized content marketing as Google demands and rewards companies that produce content demonstrating Competence, Authority, and Credibility to the advantage of their clients.

Material marketing involves producing and sharing important, pertinent, entertaining, and consistent material in different text-based, video, and audio formats.

The primary focus ought to be on bring in and maintaining a plainly defined audience, with the supreme goal of driving successful customer action.

But with so much content being produced and shared every day, it is essential to stay upgraded on the current trends and finest practices in content marketing to keep up.

To help you do simply that, here are 30 content marketing stats I think you must understand:

Material Marketing Use

The number of organizations are leveraging material marketing, and how are they preparing to find success?

  1. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers utilize content marketing as part of their general marketing technique.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Material Marketing Study carried out by CMI discovered 40% of B2B online marketers have a documented material marketing method; 33% have a strategy, however it’s not recorded, and 27% have no strategy whatsoever.
  4. Half of all marketers say they contract out some content marketing.
  5. The pandemic increased material use by 207%.

Material Marketing Method

What strategies are content marketers using or discovering to be most reliable?

  1. 83% of online marketers think it’s more efficient to produce higher quality content less frequently.
  2. In a 2022 Statista Research Study of marketers worldwide, 62% of participants said they thought it was important to be “always on” for their clients, whereas 23% thought content-led communications were most reliable for individualized targeting functions.

Kinds of Material

Material marketing was synonymous with posting blogs, however the web and material have progressed into audio, video, interactive, and meta formats.

Here are a couple of stats on how the numerous types of material are trending and carrying out.

  1. The top 3 kinds of content being produced by marketing groups in 2022 consisted of videos, blogs, and images.
  2. Short articles/posts (83%) and videos (61%) are the top 2 content types that B2C online marketers used in the last 12 months. Their usage of long-form short articles increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verifications and Buy Instagram Verification Reels is the most reliable kind of social media content.
  4. 40.8% of online marketers stated initial graphics (infographics, illustrations) helped them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C online marketers expected their company to buy video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) draws in 21% less traffic and 75% fewer backlinks than articles of average length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed content, with purchasers spending an average of 8.5 minutes viewing fixed content items and 13 minutes on interactive content items. (Source: Mediafly)

Content Circulation

It is not merely adequate to create and release material.

For a content technique to be successful, it must consist of distributing material by means of the channels often visited by an organization’s target audience.

  1. Buy Facebook Verification was the top distribution channel for B2C online marketers in the past 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social networks circulation channel.
  3. 80% of B2B marketers who use paid circulation usage paid social networks advertising (Source: CMI)

Material Usage

As soon as content reaches an audience, it’s important to comprehend how an audience consumes the content or acts as an outcome.

  1. A 2021 DemandGen research study exposed 62% of those making B2B purchase choices said they relied more on useful material like case studies and visual content, such as webinars, to guide their purchasing decisions and pointing out a higher focus on the credibility of the source.
  2. Buyers want to invest no more than 5 minutes evaluating most content formats. (Source: DemandGen Material Preferences Survey)
  3. In a current post, blogger Ryan Robinson reports the average reader spends 37 seconds checking out a blog site.
  4. 65% of participants to DemandGen’s survey stated they provide more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated material.

Material Marketing Performance

One of the main factors content marketing has actually taken off is its ability to be measured, optimized, and tied to a return on investment.

  1. B2C online marketers reported to CMI the top 3 goals content marketing helps them to achieve are creating brand name awareness, building trust, and educating their target market.
  2. Content marketing creates 3 times as numerous leads as standard outbound marketing however costs 62% less (Source: CMI).
  3. 56% of online marketers who leverage blogging say it’s a reliable tactic, and 10% say it produces the greatest ROI (return on investment). (Source: Hubspot blog site research study)
  4. Over 60% of online marketers determine the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Spending plan modifications and the willingness to purchase specific marketing techniques are great indications of how popular and reliable these techniques are at a macro level.

The following statistics definitely appear to indicate online marketers have actually purchased into the value of content.

  1. 61% of B2C marketers in CMI’s 2021 study said their 2022 material marketing spending plan would surpass their 2021 budget.
  2. 22% of B2B online marketers said they invested 50% or more of their overall marketing budget plan on content marketing. Furthermore, 43% saw their content marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All types of marketing featured challenges related to time, resources, know-how, and competition. Acknowledging and attending to these challenges head-on with well-thought-out techniques is the best method to conquer them and understand success.

  1. Top obstacles consisted of “attracting quality leads with our content” (41%), “generating enough traffic and promoting our content” (39%), “creating content that resonates with our audience” (31%), and “proving the ROI of our material” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Changes to SEO/search algorithms (64%), changes to social networks algorithms (53%), and information management/analytics (48%) are among the top issues for B2C marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled gadgets due to digital fatigue (Source: EY Study)

Time To Begin

As you can plainly see and perhaps have actually already realized, content marketing can be a highly effective and cost-effective way to generate leads, construct brand name awareness and drive sales.

Those going to put in the work of constructing a documented material technique and performing it by producing, dispersing, and optimizing high-value, relevant customer-centric content can reap substantial service benefits.

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Featured Image: Deemak Daksina/Best SMM Panel