Biggest Challenges Facing SEO In 2023 [Study Results]

Posted by

When you’re preparing your technique for next year, it’s crucial to plan for potential upsets and difficulties ahead.

This year, SEO practitioners got rid of difficulties presented by an absence of resources, concerns with method, and the capability to scale procedures.

Looking ahead to 2023 and beyond, our State of SEO report finds practitioners anticipate machine learning and AI, Google updates, and the deprecation of third-party cookies to blaze a trail as the best shifts in SEO.

In this article, we’ll summarize key data points from our report, highlight three significant challenges in specific, and take a look at appropriate SEO trends that can help in your method advancement.

Lastly, we’ll talk about the ramifications improvements in machine learning and AI has on search marketing. Will this new search innovation pose an obstacle for you and your business? Continue reading to learn what our specialists state.

All of the insights here are driven by our first-party study information in the annual State Of SEO Report.

Summary Of Report Findings

When asked what were the greatest SEO obstacles over the last 12 months, respondents specified:

  1. Absence of resources (14.9%).
  2. Strategy issues (12.3%).
  3. Scaling procedures (11.9%).
  4. Pandemic-related problems (11.2%).
  5. Positioning with other departments (10.7%).

Budget plan cuts fell from the primary obstacle SEO experts dealt with in 2021 to number 6 this year.

However, the fact that absence of resources and scaling processes were leading obstacles in 2022 recommends that 2021’s spending plan cuts had a lasting effect.

Looking ahead to potential dangers in 2023, we asked respondents to choose up to 3 “greatest shifts” and market modifications in SEO. Here are their top actions:

  • Artificial intelligence and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competitors for skill (11.5%).

Aspects SEO professionals are seeing as emerging aspects are:

  • Artificial intelligence and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & trusted sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP functions (8.3%).

SEO Pros Often Deal With Limited Resources

Lack of resources came in as the leading difficulty faced by SEOs in 2022.

There’s little doubt that the industry is feeling the results of spending plan cuts sustained in 2021, though another reason for the limited resources is that many SEOs aren’t working with large teams.

Over 40% of respondents report working with a group of 10 or fewer members, while approximately 5% said they work on their own.

Adding new team members might show difficult in the next year or more.

The State Of SEO Report enters into much deeper information about the challenges facing SEO experts and what they’re worried about next year.

Recent And Continuing Development May Prove Challenging

Several of the SEO shifts anticipated for 2023 and beyond are prospective obstacles to development.

Recent and continuing development may prove challenging without the ability to scale as a team, and competition for skill is anticipated to be a major cause for concern over the next two years.

Deprecation of third-party cookies makes it difficult for SEO pros and online marketers to sustain recent growth, as they’ll be anticipated to provide the exact same or better outcomes with less data.

Technique Is A Concern For Many SEO Pros

SEOs noted technique problems as one of their biggest difficulties over the last 12 months.

Strategy concerns might indicate that SEO professionals are struggling to show their ROI (return on investment).

While over half of SEO specialists (58.0%) we surveyed reported a boost in the ROI for their work, numerous had a hard time to show ROI, and 29% of SEO experts reported sensation ambivalent about their ROI.

In our chapter on Winning Strategies And Determining SEO Success, we talk about how ROI issues are frequently the result of a detach in between a brand’s target goals and the information being tracked.

SEO Pros Expect Machine Learning And AI To Have A Big Impact

Topping the list of greatest shifts over the next 2 years, as expected by SEO pros, is artificial intelligence and AI.

Additionally, artificial intelligence and AI were the top reactions when SEO pros were asked to rank what they believe will be the most important emergent consider 2023.

To comprehend much better why machine learning and AI are at the top of everyone’s minds, we turned to our internal experts to get more context.

Shelley Walsh, the SEO content strategist at SEJ, does not see AI and artificial intelligence being able to replace human decision-making any time quickly. Even more, she does not encourage relying too greatly on AI-powered tools for producing material:

“As a disruptor, I can’t yet see AI being able to change critical choices and options where there are several routes to take, and you need to make a choice based on proficiency. The tool is just as excellent as the person driving it. At the moment, there is a flood of tools powered by GPT-3.

These are excellent for low-end volume material, such as item descriptions, however they broaden the divide and elevate well-researched idea management quality content. As niches online ended up being saturated by AI-spun material, the quality will be the only way to stand apart. Ultimately, overuse will only have a harmful impact.”

To see all of the first-party survey data and read more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel