Ex-Googler On Featured Bits: Google is More Hesitant To Send Out Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so bad described that it wasn’t Google that was bad it was the Web. Then she believed that a person of the factors for keeping users on Google is since the web isn’t always an excellent experience.

Ex-Googler Marissa Mayer

Marissa Mayer was employee # 20 at Google. She played crucial functions in essentially all of Google’s significant items, including Google search, regional, images, and AdWords, among others.

She left Google to become president and CEO of Yahoo! for five years.

Mayer was not only there at the beginning of Google but contributed in shaping the business, which gives her a special point of view on the business and its thinking, to some level.

What is the Reason for Zero-Click SERPs?

Marissa Mayer appeared on a current Freakonomics podcast that was on the topic of, Is Google Worsening?

In one part of the podcast she firmly insisted that Google search is just a mirror and does not develop the low quality of the search results.

She asserted that if the search results page are worse that’s just because the Internet is even worse.

The podcast then carries on to talk about highlighted snippets, what some in the search marketing community call zero-click search results page.

They’re called zero-click since Google reveals the details a user needs on the search engine result page so that the users receive their answer without having to click through to a site.

Google formally states that these search functions are developed to be useful.

Marissa Mayer suggested that another inspiration to keep people from clicking to a website is due to the fact that the quality of the Web is so bad.

The podcast host began the conversation with his interpretation of what included snippets are:

“One way Google has tried to fight the total decrease in quality is by supplementing its index of a trillion web pages with some content of its own.

If you ask an easy question about cooking or the age of some political leader or star, or perhaps what’s the best podcast, you may see what Mayer calls an ‘inline result,’ or what Google calls a ‘highlighted bit.’

It’s a little text that addresses your question right there on the search-results page, without any need to click a link.”

Mayer used her opinion that Google might be “reluctant” to refer users to sites.

She discussed:

“I believe that Google is more reluctant to send users out into the web.

And to me, you understand, that indicate a natural tension where they’re stating,

‘Wait, we see that the web sometimes isn’t a fantastic experience for our searchers to continue onto. We’re keeping them on our page.’

People might perceive that and say,

‘Well, they’re keeping them on the page since that assists them make more money, gives them more control.’

However my sense is that current uptick in the number of inline outcomes is due to the fact that they are worried about some of the low-quality experiences out on the internet.

I believe that the problem is really difficult.

You might not like the way that Google’s fixing it at the minute, but given how the web is changing and progressing, I’m uncertain that the old approach, if reapplied, would do along with you ‘d like it to.”

What Is the Inspiration Behind Included Snippets?

The reason Google offers for supplying featured snippets in the search engine result is that they are practical for users.

Google’s aid files discuss:

“We show highlighted snippets when our systems identify this format will help people more easily discover what they’re looking for, both from the description about the page and when they click on the link to check out the page itself. They’re particularly practical for those on mobile or searching by voice.”

Marissa Mayer’s opinion matters due to the fact that she played a crucial role in forming Google, from Search to AdWords to Gmail.

Clearly she’s just offering her opinion and not specifying a reality that Google is reluctant to send traffic to sites since the quality of the Internet is bad.

However could there be something to her observation that Google is just a mirror which sites today are not very good?

Consider that in 2022, there were 8 formally acknowledged Google updates.

Of those 8 updates, 6 of them updates were spam updates, handy content updates and product review updates.

The majority of Google’s updates in 2022 were developed to get rid of poor quality web material from the search engine result.

That concentrate on weeding out poor quality websites aligns with Marissa Mayer’s view that the Web today is full of low quality material.

The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web material is bad which it impacts the quality of search results.

She stated that she gets a sense that Google might be “worried about some of the low-quality experiences out online,” and that’s one of the reasons why it might be “reluctant” to send out traffic to websites.

Could Marissa Mayer be saying aloud what Googlers might not state in public?


Listen to the Freakonomics podcast here

Is Google Becoming Worse?

Featured image by Best SMM Panel/Koldunov