Google: HTTP/3 Does Not Impact SEO

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HTTP/3 doesn’t have a direct effect on SEO regardless of its faster efficiency, Google says.

Google Browse Supporter John Mueller exposes a theory that the faster speed of HTTP/3 can directly affect

a site’s SEO. This topic is addressed throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Browse Relations group, Muller answers the following question:

Could the use of HTTP/3 enhance SEO since it enhances efficiency?

HTTP/3 uses efficiency advantages over HTTP/2 and HTTP/3. Nevertheless, the efficiency gains are unlikely to make a difference regarding SEO.

Mueller On The SEO Impact Of HTTP/3

Mueller starts his response by specifying Google doesn’t use HTTP/3 as a ranking aspect or in web crawling:

“Google does not use HTTP/3 as a factor in ranking at the moment. As far as I understand, we don’t utilize it in crawling either.”

Google mainly uses HTTP/1 for web crawling. Googlebot supports HTTP/2 however only utilizes it when there’s a clear benefit over HTTP/1.

Support for HTTP/3 is likely a long way off. Websites that pick to embrace it early won’t see a direct enhancement in search rankings, Mueller describes:

“In regards to efficiency, I believe the gains users see from utilizing HTTP/3 would not be enough to considerably affect the core web vitals, which are the metrics that we use in the page experience ranking aspect. While making a much faster server is constantly a good concept, I doubt you ‘d see a direct connection with SEO only from utilizing HTTP/3. Comparable to how you ‘d be tough pushed to finding a direct connection to using a faster kind of RAM in your servers.”

Mueller offered a similar action when asked about HTTP/3 in December 2021.

However, he suggested HTTP/3 could “potentially indirectly” impact core web vitals.

Mueller sounds more positive now in saying that there’s no impact.

Hear his response in the video below:

Included Image: SteafPong88/Best SMM Panel