Google has quietly removed ingrained podcasts from search results page, which means users will no longer have the ability to listen to podcast episodes straight from the SERPs.
This change was first identified by Podnews, who got verification from a Google representative that the elimination was deliberate.
This modification will affect the ability to listen to private podcast episodes without leaving Google, a function that was released in 2019.
Google will still include links to podcast episodes in search results page, but users can not listen to them straight from the search page.
Rather, users will be directed to the site where the podcast is hosted.
The decision to eliminate ingrained podcasts from search results page was made to provide a better user experience, according to a Google spokesperson.
“We’re continuously explore ways to improve the experience for our users,” the representative says in a statement to Podnews.
It’s uncertain how this improves the user experience other than producing a leaner SERP.
Although Google didn’t provide any prior notification, getting rid of ingrained podcasts from search results page isn’t unanticipated considering that the Google Podcasts app hasn’t been upgraded for 18 months.
The relocation will likely be met some dissatisfaction from searchers who regularly utilize the feature.
On the other hand, this change might lead to more individuals signing up for podcasts as they will no longer be able to listen to them through a quick search.
Google’s choice to eliminate embedded podcasts from search results page might be part of a bigger strategy to phase out the Google Podcasts item.
The truth that the app hasn’t been upgraded for over a year suggests that it may be headed for the Google graveyard.
Nevertheless, this doesn’t suggest that Google is abandoning the podcast market completely.
In 2021, a report from Bloomberg revealed that Buy YouTube Subscribers looked for to hire someone to oversee its podcasting organization.
This suggests that Google is dedicated to improving the podcast experience on Buy YouTube Subscribers, and the company might not want to complete against itself because area.
Per a 2022 research study performed by Edison Research, Buy YouTube Subscribers is the leading platform for podcast listening, followed closely by Spotify.
That said, it makes sense why Buy YouTube Subscribers is the priority for Google for podcasts.
It’s worth noting that Buy YouTube Subscribers accomplished this level of popularity without having a particular podcast category.
Before August, Buy YouTube Subscribers didn’t have a particular podcast category. Users needed to search for them by hand.
If Google ceases its Podcasts app, the company will likely move its focus to Buy YouTube Subscribers. This might indicate that a Buy YouTube Subscribers Podcasts app is on the horizon.
Featured Image: Primakov/Best SMM Panel