Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has actually made many updates and clarifications to its disapproval policies.

These updates have primarily revolved around supplying more context to marketers on the nature of ad displeasures.

Earlier this year, Google updated its ad destination policy, not available video policy, and 3-strike guideline.

To complete the year, Google is updating its account-level suspensions for Display and Video 360 users in December 2022.

What’s Changing?

Google is updating the main Displeasures and Suspensions page to have a page dedicated to Show and Video 360 users.

The new page will clarify what infractions would constitute an account suspension. These include:

  • Preventing systems
  • Coordinated deceptive practices
  • Counterfeit
  • Promotion of unapproved pharmacies
  • Unacceptable service practices
  • Trade Sanctions offense
  • Sexually explicit material

While the brand-new Display and Video 360 page isn’t readily available yet, expect to see additional context on the offenses above to guarantee you avoid them.

Repeat Offenses Can Lead To Suspension

In addition to the noted offenses above, Google revealed that a partner account might also run the risk of suspension.

If a marketer within a partner account has actually been found to violate policies repeatedly, the account itself can be suspended. To be clear, this does not mean any infraction could get an account suspended.

Google’s announcement specified that if the partner account or advertiser has “repeatedly or predominantly engaged in outright policy violations,” that would trigger suspension.

Per Google’s definition, outright infractions are:

  • “A violation so serious that it is unlawful or positions significant harm to our users or our digital marketing community. Outright offenses typically reflect that the marketer’s overall service does not follow Google Ads policies or that one violation is so extreme that we can not risk future direct exposure to our users.”

So, what can you do if that happens?

The bright side is that the partner and advertiser can appeal account suspensions if hit with one.

Summary

Google is constantly reviewing its ad and account policies and offenses. Consistent updates throughout the year have actually brought more clearness to advertisers around not only the nature of the disapproval but also more assistance on how to repair these offenses.

Due to the fact that Google depends on both human interaction and automation to find infractions, it’s constantly an excellent idea to spot-check your represent any displeasures every week.

As Google rolls out the brand-new policy page, we will update this short article to consist of the link.

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