Google brings continuous scrolling to desktop search engine result in the United States.
Google is making desktop search results more like mobile
with an update that lets users endlessly scroll through numerous pages. Continuous scrolling is now rolling out to desktop search engine result in the United States. In an email to Online search engine Journal, Google discusses how the SERPs will display as much as six pages of URLs prior to prompting users to click on “more results”:
“… we’re bringing constant scrolling to desktop so you can continue to see more helpful search engine result with fewer clicks. It’s now even easier to get motivated with more information at your fingertips.
Now, when you scroll down you’ll continue to find appropriate results so that you can find originalities. When you reach the bottom of a search engine result page, approximately 6 pages of outcomes will be instantly shown up until you see a “More results” button if you want to continue even more.”
As Google continues to fill the very first page of search results page with advertisements, featured snippets, media, ‘people also ask’ boxes, and other functions, this update is a win for regular web pages.
Providing searchers the ability to scroll through six pages simultaneously increases their likelihood of seeing more results prior to hitting an obstruction.
We don’t anticipate this modification to impact reporting. Google noted in 2015, upon updating mobile search results to continuous scrolling, that there’s no difference in Browse Console.
That’s due to the fact that Search Console tracks SERP positions, not pages, Google explains:
Constant scroll likewise does not alter how position reporting works in Browse Console. Positions reporting stays as if pages weren’t instantly filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
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