Google’s John Mueller: WordPress Not Inherently Much Better For SEO

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In action to a thread on Reddit, Google Search Supporter John Mueller states there’s no intrinsic SEO benefit to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar question many practitioners encounter in their professions.

Is WordPress better for SEO than coding your own site?

Other variations of that concern include, “is WordPress much better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the exact same.

WordPress isn’t naturally much better for SEO than any other alternative. It’s one of many ways to develop a site that ranks in Google.

Mueller On WordPress For SEO

In response to whether utilizing WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the content if you don’t spend all your time creating a brand-new CMS on your own. (some individuals choose making a CMS, so YMMV).”

As Mueller says, the most significant advantage WordPress uses is the ease of use compared to by hand composing code.

However, that’s only advantageous to the site owner. It makes no difference to Google if a website is developed with WordPress.

This question turns up frequently and deserves revisiting due to the misinformation distributing around WordPress and SEO.

For instance, take the second-most upvoted comment in the Reddit thread directly below Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more efficiently than other CMSs.

That’s false, though the myth of WordPress being much better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For more details regarding the SEO abilities of WordPress compared to other content management systems, see this short article from SEJ Founder Loren Baker. Baker lists the 25 best SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel