How to End Up Being a Social Media Manager in 2023 [Free Resume Design Template]

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There’s never ever been a better time to end up being a social networks manager.

The typical social media user invests 2.5 hours a day scrolling, taste and commenting. That’s the equivalent of five weeks a year!

All that evaluate time provides millions of possible possibilities for people to find new brand names, products, and services.

That’s why social media is one of 2023’s essential marketing channels. To get in on the action, brands need to dream up stunning content, and build thriving neighborhoods around their brand name.

However they can’t do it alone. That’s why there’s so much opportunity out there for competent social media managers!

If you love getting imaginative and getting in touch with others online, your skills are in high demand.

Today, we’ll describe how to end up being a social networks manager in 2023. Keep reading for actionable ideas, a step-by-step guide, and market recommendations from among Best SMM Panel‘s in-house experts.

Bonus offer: Tailor our complimentary, expertly created resume templates to land your dream social networks task today. Download them now.

What is a social media manager?

A social networks supervisor is a person who deals with a brand name’s existence on social media.

Who is your brand name, on social? What do they share (and not share)? How do they interact with consumers and their more comprehensive community?

Social media managers supervise of preparation, developing, and publishing content that’s true to that brand name identity. They’ll likewise examine and report on its efficiency, and stay up to date with their community through remarks and DMs.

Does that seem like a huge task? It is!

Social media supervisors have a great deal of obligation, because they’re driving an extremely essential marketing channel.

Many consumers use social media to research study purchases, and discover brand-new brand names. For online-only organizations, social media can be their only method of learning more about a brand!

That’s why social networks isn’t internship area any longer.

“The biggest change I’ve seen is the shift from entry level jobs, to actually having a seat at the table,” says Trish Riswick, Social Network Specialist at Best SMM Panel. “Business recognize the significance of social, which the social team, specifically, understands a lot. I believe that’s a real testament to where social is heading in 2023 and onward.”

What does a social networks supervisor do?

Social media supervisor is a vibrant and challenging role. As you create, release, and report on material, you’ll be changing between several tasks. Usually, those consist of:

  • Creative copywriting
  • Graphic style
  • Shooting and modifying video
  • Photography and photo modifying
  • Content planning
  • Material technique, frequently in cooperation with the bigger marketing department
  • Neighborhood management
  • Examining and reporting on content efficiency

This may appear like a big (and perhaps frightening) list. But you don’t require to be a specialist at all of these things to start working as a social media supervisor.

Mobile phone picture and video is more than adequate for a lot of social networks content. And thanks to tools like Canva, graphic design and photo editing are more available than ever.

Larger business may likewise have a team for handling social, instead of simply a single person. That would imply you ‘d be working with other individuals, whose skills complement yours.

Plus, a determination to find out is among the most valuable abilities a social networks manager can have! So if there’s anything you’re not comfortable with right now, it’s ok to discover as you go.

Essential social networks manager skills

Social media is constantly changing. So exactly what you require to do as a social media manager will alter with time, too.

However there are some big-picture abilities that underpin the more particular, tactical ones we just explained.


To be successful as a social networks supervisor, you need to be ready to keep learning, exploring, and changing as you go.

“This job changes literally day by day, and 2nd by second,” says Trish. Whether the current trend is carousels, video, or something else entirely (hey there, Metaverse), you need to keep producing remarkable material.

That implies keeping up to date and discovering new skills when you need to, due to the fact that social networks platforms and their functions are always changing.

You also require to be prepared to adjust your content plan on a dime. “Something could take place in your market or in your community that simply totally changes the direction that you’re going in,” Trish continues. “Or you may get feedback from your audience, and recognize that what you thought was working in fact isn’t. You just need to roll with the punches and alter it up!”


Like we pointed out, social networks is frequently the front lines of interaction with customers. You’re being trusted to share crucial brand name messages. You need to do that with self-confidence and clearness– while keeping individuals amused and engaged.

That’s why copywriting skills, and strong communication usually, is an evergreen ability for social networks supervisors.

“You require to make certain your points are crystal clear, and your audience isn’t translating them in any method they’re not expected to,” Trish describes. “If people aren’t engaging with or reacting to your copy, it implies your communication is probably not where it needs to be.”

Content curation

As a social media manager, you will not create each and every single social media post from scratch.

Thanks to tools like Canva, real material development is much easier than ever. You’ll also be repurposing content produced by other people, like trending memes and user-generated content (UGC).

You require to integrate all those different elements into a strong, cohesive social networks presence that’s true to your company’s brand. That’s why, while your technical skills do matter, it’s perhaps a lot more important to have an eager aesthetic eye.


Whether or not you’re working on a team, you’ll need to be motivated and self-directed to flourish as a social media supervisor. You’ll be making numerous important decisions every day, as you produce and publish material that will be seen by hundreds or countless individuals.

“You really need to trust yourself,” says Trish. “That can be scary, however it’s what you require to make it in this industry. You require to have the confidence to think in yourself and think in your abilities to make truly cool things take place.”

How to end up being a social networks manager in 2023

There’s nobody, single way to construct a profession in social media– and no two social networks manager tasks are precisely alike.

You may want to work freelance, or as an internal employee. One company might be all about long-form LinkedIn material, while another may stress viral video.

“In social networks, you can now see your profession trajectory a bit more plainly,” shares Trish. “That’s fantastic, due to the fact that I think a lot of us started off in positions where we didn’t actually know where we would go next, and now we do.”

But here are the fundamental actions to landing your first social media manager job– any place you’re beginning with, and whatever a dream job looks like for you.

1. Brush up on your social media knowledge

You’re currently a social media fan. However to be a social networks professional, you actually need to have your finger on the pulse.

As you’re looking for your very first function or customer, immerse yourself in the social networks landscape.

What brand’s existence are you influenced by? What patterns or content types do you seriously like? Is there a specific niche, or kind of item, you can imagine yourself operating in?

If you like, you can certainly learn in a more official way, too. There are numerous ways to educate yourself about social media– from free Buy YouTube Subscribers channels to economical online courses.

If you’re not exactly sure where to begin, we have actually got you covered.

2. Get experience The charm of social media is that it’s an inherently democratic place. Anybody can jump in and begin exploring, any place you’re at in your journey.

You may select to handle other accounts to develop experience. If your pal makes innovative fabrics or gorgeous ceramics, why not collaborate and help them promote their work? Or, look around for internships and co-ops, or attempt trading your services for products from small business owners.

You can also use your own presence as a knowing tool. Constructing a meme account or specific niche Buy TikTok Verification existence helps you discover what it requires to get views– and later on, it can show to clients that you know your things.

3. Create a portfolio

As you collect experience, display it in a portfolio to show clients and possible employers.

You can consist of social networks work you have actually done for customers, in previous jobs, or for yourself. You can even develop ‘specification work’ (a.k.a. unpaid, uncommissioned work done to flaunt your capabilities) for brands you admire.

There are lots of methods to produce a portfolio, and they do not have to be made complex. You can make a standalone site, utilize a service like Gondola, and even assemble samples into a downloadable PDF. You might even establish a social networks account, like an Buy Instagram Verification page, to display your samples!

Here’s how New York-based company social fly flaunts their client work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In innovative markets, your portfolio does a great deal of the heavy lifting. However clients will still request a resume, and yours needs to shimmer.

Your goal is to stand out from the crowd, so have a good time and get imaginative with the design (just make certain it’s still quickly readable).

Try including a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you special. You can likewise decide to consist of just appropriate work experience, rather than a shopping list of every task you’ve ever had.

5. Network, network, network

Whether you’re a freelancer or in-house social media manager, you’ll require to put yourself out there to find clients and possible companies.

In 2023, networking doesn’t simply suggest appearing to events with a drink in hand (though you can definitely do that, too). The very best place to network as a social media supervisor is … on social media!

LinkedIn can be a fantastic place to get in touch with prospective companies, and look for openings at companies you love. Depending upon your specific niche, Buy Instagram Verification and Buy Facebook Verification may also be an excellent place to discover customers, especially if you’re targeting small businesses.

Beyond finding work, networking helps you connect with market peers, so you can keep finding out, discover shared support, and get inspired.

How much do social networks supervisors make?

It’s an important question– but there’s nobody basic answer. Like many other tasks, what you’ll make as a social networks manager depends upon a number of factors.

As a social media supervisor, your income or pay will be affected by:

  • Your geographic place
  • How innovative you are in your profession
  • Whether you’re a freelancer or internal employee
  • The size of the business you work for, and what industry they’re in

The typical pay for an in-house social media manager in the United States has to do with $50,000 per year, often with advantages like health insurance and 401k strategies. The majority of positions fall in between $40,000 and $65,000 yearly.

If you’re simply starting out, you should expect to make around the lower end of that variety. As you acquire experience, you’ll earn more! Huge business might pay a lot more– perhaps over $100,000 annually for senior positions.

As a freelancer, pay can be a little more complicated. You might wish to expense customers hourly, or on a flat month-to-month retainer model.

You’ll likely wish to base your rates on how much experience you have, as long as they can cover your overhead expenses.

Here are some normal freelance social media manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Professional (10+ years): $125-$250/hour

Free social media manager resume template

Not exactly sure where to start with producing your social networks manager resume? Make it simple with our complimentary, downloadable resume templates!

Benefit: Tailor our free, professionally developed resume templates to land your dream social media task today. Download them now.

You can utilize these templates to update your existing resume, or develop a new one from scratch. You can also utilize them as a starting point to tweak and adapt to your requirements!

6 pointers for landing your dream social networks manager job

Develop your own brand

Nothing reveals that you understand social media much better than your own growing existence!

Structure your own social media brand is a great method to find clients and task offers, network with other experts, and position yourself as a specialist.

On her account, designer and freelancer Rachel How utilizes a constant visual design and keeps all her content on-topic.

If you run other successful accounts in various niches, like vegan cooking or canine videos, you must speak about them, and share what you’ve found out along the method. But the main focus needs to be you, as a social networks professional.

Stay up to date with social patterns

To be a fantastic social media supervisor, you need to remain aware of patterns big and small, from this week’s trending audio to entire brand-new platforms that increase in appeal.

For instance, we believe small companies are going to begin tapping into the power of creators like never ever prior to!

You must never be a meaningless pattern zombie. But you need to know what’s existing, and have fun with it in a way that feels genuine and on-brand.

Understand company metrics

It’s one thing to know what great social networks content appears like. But for an effective social media supervisor, it’s even more essential to understand why you’re producing it in the very first location, and how it harmonizes your total social networks marketing method.

What company goals and results are you attempting to achieve, and what social media techniques will you utilize to accomplish them? How will you measure success?

Some examples might include:

  • Improving brand name awareness with natural content
  • Transforming followers into customers with social commerce
  • Constructing an e-mail list by promoting lead-gated assets
  • Reaching your target audience with social advertisements

Be unbiased

The right social media job for you may not be precisely what you ‘d expect. For instance, if you have actually worked in financing or fashion previously, don’t presume that your very first social networks manager job likewise requires to be because area.

Likewise, do not be afraid to take roles that feel “entry level,” and even internships– specifically if you’re pivoting into social from another career path where you were more established!

Naturally, you need to pick to deal with business whose services or product you’ll enjoy speaking about all the time. But don’t be frightened of chances that feel a little unexpected.

Tailor your job applications

Even if you have a gorgeous, all-star resume, you need to still change it up a bit for every single job you apply to.

This should not need to be more than a couple of minor tweaks. For instance, make certain the skills you have actually listed match what’s in the task description (as long as you actually have those abilities, of course).

Always use with a special cover letter, too. Try to draw an individual connection in between you and the company. What do you love about their brand? Why do you want to represent them on social networks?

Usage social networks management tools

As a social networks supervisor, you’re leaping in between various sort of tasks. Use social networks management tools to make your life easier.

  • Make material creation much easier with apps like Canva for style, and Hemingway or Grammarly for writing
  • Project-management tools Asana and Trello improve your overall procedures and make communication with coworkers much easier
  • Freelancers can remain on top of company operations with tools like Wave, Freshbooks, and Harlow
  • Try Best SMM Panel to manage all your social networks in one place. Plan and schedule posts to every account you manage within one calendar, and get real-time data to track how it’s carrying out. You can even track industry patterns, monitor your rivals, and remain on top of what individuals are saying about your brand.

Here’s what it would appear like to track your Buy Facebook Verification posts’ engagement in Best SMM Panel:

Try for complimentary Never ever stop learning To succeed in this amazing– and challenging– field, you need to be a devoted lifelong student.

Fortunately is that social media is no longer in its infancy, and you don’t need to figure it out alone anymore.

Best SMM Panel Academy provides a variety of accreditation courses, from fundamental to advanced. There are likewise plenty of resources online to help you get comfy with emerging abilities, like social selling.

Best SMM Panel makes your life as a social media supervisor easier. Manage your social channels, collect real-time data, and engage with your audience all in one location– so you stay arranged, prepared, and motivated.