Is Domain Call A Google Ranking Factor?

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Remember the early days of the web?

You might invest throughout the day chatting with your pals on AOL messenger while you played solitaire on Yahoo games. And then your mother picked up the phone to telephone, and you were started the web. Great times.

In those days, if you were doing some shopping, there was a good chance you were doing it on a site with an exact match domain (EMD). For instance, if you required a pet collar, you ‘d probably end up on a website with an address like

In those primitive days of search engine optimization, it prevailed for business to put their precise target keyword expression right in their domain URL.

Sadly (or possibly luckily, depending upon how you feel about EMDs), scammers and bad actors benefited from this, nabbed up a number of these domains, and linked them to low-quality websites.

So, what holds true today? Does your domain name have an impact on search results?

Let’s take a better look at the dispute.

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The Claim: Is Domain Name A Ranking Factor?

Having a precise match domain used to be a huge offer.

In 2010, sold for $49.7 million: still the most expensive domain purchase of perpetuity. So plainly, someone valued domains with that keyword.

It was (and often still is) common for people in the SEO market to advocate for EMDs. The claims around them typically being that they immediately create reliability and produce an one-upmanship.

But keep in mind those bad actors we spoke about in the last section? Eventually, Google got sensible to their keyword-stuffing URLs and altered its algorithm to discount them. But that’s not to state your website’s domain does not affect SEO.

The Proof: The Effect Of Domain On SEO

There is a great deal of combined information about domain names and their impact on rankings.

There’s no concern that domain contributed in rankings at one point.

In a 2011 Webmaster Hangout, Matt Cutts, a software application engineer on Google’s Browse Quality group, acknowledged the function EMDs played in the tech giant’s search algorithm.

However, he likewise stated:

“Therefore, we have actually been considering changing that mix a little bit and sort of turning the knob down within the algorithm, so that offered two various domains it would not always help you as much to have a domain with a bunch of keywords in it.”

And simply one year later on, in 2012, Cutts tweeted that low-quality specific match domains would get reduced visibility in search results.

Lastly, in 2020, Google Webmaster Trends Analyst John Mueller exposed keywords in domain names no longer contribute in figuring out search engine results rankings.

Responding to a question if keywords in domain effect rankings during an Ask Google Webmasters video, he stated, “In other words, no. You do not get a special benefit like that from having a keyword in your high-level domain.”

However this doesn’t indicate that domain are unimportant. They’re simply not direct ranking factors.

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Our Verdict: Your Domain Name Is Not A Ranking Factor, But Is Still Crucial

Now that we’ve established that domain are NOT a part of your overall search

engine rankings, SEO specialists can simply ignore

them, right? Never. Your choice of a domain name can be an important element of your UX and public image. Your domain name need to usually be the most recognizable aspect of your organization. In some cases that’s not your company name but a specific brand name or trademark.

You might wish to consider subdomains or even different domains for different properties. If you offer products that resellers bring, this can help your clients discover you more easily.

Using keywords in your domain doesn’t help in terms of search ranking; if not done correctly, it could even hurt your SEO.

But, if your branding is greatly focused on a specific service or product, including a keyword in the domain might assist users comprehend what you’re about at a look. A carefully positioned keyword might also help bring in audiences most likely to convert.

Do not be afraid to use a keyword if it’s extremely appropriate or part of your branding.

So, here’s the TL; DR: Your domain doesn’t straight impact your Google ranking however provides chances for savvy web online marketers to show their brand’s values and produce more positive user experiences.

For more aid picking a domain, have a look at Roger Montti’s guidance.

Featured Image: Paulo Bobita/Best SMM Panel

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